When you’re embarking on the long and sometimes arduous journey of building a website for commercial use, sometimes it’s tempting to use shortcuts. People have been known to use buzzwords, pretend they know what certain things are when they don’t and many other tactics to assure the designer that they know what’s going on. Unfortunately, most are met with limited success. If the designer is worth their salt, they can generally winnow out what the customer needs and builds the site to match that.
However, sometimes the message is lost, and both the customer and designer end up frustrated and feeling defeated with a site neither is happy with. The moral of this story? Be up front about what you do and don’t know! Always ask questions. If the person you’re working with can’t or won’t answer you, or explain things to you in something that at least resembles a language you can understand, then they aren’t the person to help you build something your online business will depend on.
With that in mind, also be honest with yourself. Are you using buzzwords all the time to express how you feel? Are you being as clear and transparent as possible with your designer/tech/SEO? Also, do you even know why you know something? All questions you should be aware of and ask yourself as much as possible. Definitely food for thought!
For a humorous take on some of this, here is a comic by The Oatmeal. I feel #7 is incredibly apt!
(Warning: The Oatmeal is known for being sometimes crass. While I find the following comic funny, some sensitive viewers may not. Please click at your own discretion.)