- Who are you capturing with your online marketing?
With social media gaining more and more popularity, it’s easy to lose sight that the social media revolution isn’t just about Twitter, Facebook or YouTube. In fact, there are many sites that you can utilize to target your key demographic through social media sites. Rand from SEOMoz put together an interesting article on the many different sites you may want to consider when putting together a strategy for your social media marketing. You can read his post at SEOMoz for the list, complete with links.
This brings to mind that when thinking about social media, the sky, or in this case, the entire internet, is the limit. When concentrating on what kind of customers you want to bring to your website and business, think about what those customers would be using online. Have a music store, or a business that caters to those that love music? You may want to utilize the advertisements that the music site Pandora uses for both their website and smart phone application. In that vein, maybe you have a business that targets milestone events, such as weddings, birthday parties, or other celebrations that require your services. A site such as Facebook and their ability to target users that have changed their relationship status to engaged or have their upcoming birthday on their profile may be for you.
The more in touch you are with who your customers are, the better social media will work for you. This is true whether you pay for additional advertising, or simply maintain a strong presence interacting with customers. Yet, the same rule that’s been stated over and over on this blog still remains true. Whether you’re paying for advertising, or using free social media services, it’s hard work! This new frontier of the internet isn’t for the weak of heart.
About CoreyY
Follow Us!