Google + and the Small Business: A Relationship Doomed to Failure?

Google Plus Google's Social Media ProjectI’m sure by now everyone that is involved with promoting their business through social media has heard about Google+, Google’s social media offering. Naturally, with every new social media movement, you have savvy business owners looking to leverage their brand. (Usually for free.)  So far, however, there has been a snag for those early adopters looking to be the first businesses on Google+.

The snag in question is due in part to Google’s Real Name Policy, a controversial rule that requires all Google+ users to use their real names visibly on their account. Many bloggers have voiced their concerns over the ethics such a policy can violate, the most well written in my opinion being Danah Boyd.

The problem with businesses joining Google+ isn’t just the name policy, though. It’s also because Google has openly stated they don’t want businesses cluttering up Google+; at least not yet. Plenty of rumors on when Google will open Plus up have been flying around, and others have commented on the fact that Ford has their own Google+ business page, something that’s not supposed to be possible under the current rules.

This article by Search Engine Land covers Google’s stance fairly well, including citing whose businesses were removed from Plus in the beginning, who has been reinstated, and Google’s current stance on businesses on Google+. Right now, the current suggested strategy appears to be creating a personal profile and getting started that way, which doesn’t help anyone with a business that doesn’t hinge on their person, but rather the company as a separate entity. This article also covers the new rumors of Google opening up a new business option for Plus that could solve this problem soon.

So, where does that leave the rest of us right now? Personally, I think that while Plus has its benefits and is fun to use for the tech savvy user, there’s less of a reason for the common person to switch from Facebook at this time. The reasons for this are myriad, and mostly hinge on the fact Plus is still invite only and technically in beta. On top of that, a lot of the features popular on Facebook aren’t there, such as the quizzes, plethora of games and yes, brands offering free content to their fans.

My advice would be to sit back and wait to see how Google manages the business side of Google+ before jumping through the hoops for a business profile. Most likely is that the popular Google Adwords system of pay per click ads is going to be utilized in some way to make Plus as profitable as possible, and there could even be a buy in feature to make a business profile elite in some way. Google knows that they will have to differentiate Plus from Facebook in some way, and they are in a much better position to offer businesses comprehensive advertising and customer outreach packages than Facebook at this time.

Google has the resources to make Plus the new wave for social media, but only time will tell if they seize this opportunity for improvement and run with it, or get bogged down trying to copy Facebook, losing the few loyal followers they already have.

EDIT: Since this article was written, Google+ has opened up to everyone, and games have been added to the offering. This combined with the very recent Facebook privacy/redesign debacle definitely makes Google+ a more attractive alternative for the mainstream. I still caution that only time will tell how many people move over to the new system, and how complete that move is, but Google+ may very well be the next step in social media. More on this as the situation develops.

Are you really ready for the cloud? (Part 1)

With all of the hype about new tech devices, iPhone, iPad, Android, Kindle, etc; cloud computing hype; social media sites; and the liberal sprinkling of new tech sounding terms, i.e., bandwidth, html, “Are you Tweeting?”-we all wonder where we really fit into the grand scheme of things. As a business person we know that technology is our future and if you don’t have a website you’re not even in the game. On the most simple level, with a computer and high speed internet, and as long as we have email, word processing software (no, they don’t make word processors any more), and maybe a spread sheet, we can compete.

Too often, businesses will make the change to browser-based applications to save money and as an infrastructure focused business we will always support saving our clients’ money. Low costs should not be the guiding principle for making the change to cloud-based solutions if the result is an increased staff learning curve or loss of functionality.

Recently I had a conversation with a colleague about our respective client making decisions about moving to the cloud. Although my colleague views the movement to online services as “faddish”, we agreed that before making the move to any level of cloud services businesses should review why they are making the move and make their expectations clear. The assumption that all problems will be solved with movement to the cloud is absurd but often when displeased with spam, changing backup tapes, or server replacement many business owners make snap decisions.

From my point of view there are two approaches for businesses reviewing whether you are ready for assessing cloud readiness:

  1. Are you an early adopter?
  2. What questions should you ask before you consider a cloud solution?

When we talk to companies about online solutions for collaboration, quite often we meet with resistance because of the unknown.

  1. Fear money and time will be lost trying new solutions that may not work.
  2. Fear of time lost trying to learn new software.
  3. Fear of trying something different.

The resistance to change is natural; and besides “if it ain’t broke don’t fix it”. I understand this attitude but it is also important to realize that technology is not stagnant, nor is your business. When I first start talking to clients about their computer networks, my initial focus is fixing problems, stabilizing and securing the network, and documenting the network physical infrastructure. My next question is “do you need a server?” or “do you need to upgrade your server?” The question is not about technology but about how to solve network, collaboration, or communication problems; how to become more efficient; and how to accommodate business growth. With the current glitter/glimmer about cloud/browser based computing this issue becomes opaque and the choice is not just whether it’s Google or Microsoft Business Productivity Suite (BPOS).

“Do you need a server”? Over the last five years, I’ve provided periodic support to a small consulting company which has grown from the two principles to a staff of 4 with periodic additional consultancy and clerical support. Last November, they called thinking that it was time that they added a server to centralize document sharing, backup, calendar sharing, and increase security. During my network analysis I discovered that they were running several different versions of Microsoft workstation operating systems which would have to be replaced to facilitate a server/client network. The Dell server they were contemplating, when optimized to meet their needs, would cost closer to $2500 rather than the $400 base price advertised on the website plus the cost of my services to set up and configure the new network. After some discussion, they began to explore Microsoft Business Productivity Suite (BPOS) which included hosted Exchange for email and calendar sharing, hosted SharePoint for document storage and versioning, and Office Live Meeting, a bonus for a consulting company, to produce online seminars (Webinars) without staff leaving their office.

“Do you need to upgrade your server? A non-profit client which has numerous sites with 5-10 staff persons at each site was set up with an ill-conceived centralized server to manage their network, antivirus, time keeping software, organizational documents, and three databases. The centralized server was never an adequate solution because of the need for all network traffic to access the centralized server (latency/network traffic slowness). After exploring numerous options and an aborted technology plan, today they are testing Google apps as a solution for email and shared documents. In addition, we began talking about online time keeping; hosted SharePoint or Google for document management, and a hosted SQL (Structured Query Language) database. Although, this process isn’t complete, my client realized that they are in an untenable situation, made more difficult as the warranty is running out for their server and they also have to contemplating replacing 30 workstations. To date their solution has been to move all clients to Google Apps for email which solved their email inconsistency problem. They’ve switched to QuickBooks online to solve the latency (slow) response time for the accounting staff. They are still using the time keeping system on the server although the option to move to an online version is still an option. They still need to resolve the client database issue, but reducing most of the staff issues to web based applications not only allows staff to access email from any computer but reduces the need to currently consider replacing 30 workstations. My suggestion will be to extend the warranty until they resolve the database issue.

“I don’t have time to test new stuff” or “I’ll wait until ‘so and so’ tries it then I’ll see if it will work for me”. Time is an issue for all of us but the question is not if you are going to learn to use new tools but when. If you are moving from Office 2000/2003 to 2007/2010 you will have to consider whether your current computers are compatible as well as needing to learn new ways of working with the software. Business productivity software quite often has the same functions but new ways of implementing or presenting such a function. Learning new tools could be driven by your desire to be “up to date” but better yet consider staff training before any new software is implemented.

These examples were not designed to assuage your fears about change but to suggest that you begin reviewing your business needs and identify pain points which you know you will need to change in the future to be more efficient and reduce costs. It is imperative that you define your specific business needs in terms of your business process, not in the terms of technology. So far we have been talking about online services as an infrastructure solution. There are other considerations, such as, operating expenses must be compared to capital expenses, i.e., customization of specific off the self-applications or databases to meet your specific needs. Online computing may not be for everyone but the changes are coming; where you are in the process?

Just what is Gmail Anyway?

We all know about Google, and what a useful search engine it can be when looking for information on the internet. However, did you know that Google also offers a fairly user-friendly selection of online tools to help make your life easier no matter what computer you are using? The possibilities that Gmail and Google Docs offer are fairly limitless in terms of portability: if you have an internet connection and a computer, you can use them.

In this article, we’re going to cover Gmail: How to sign up for an account and why you may want to use it. First off, why should you get a Gmail account? How is it different than any of the other web-based email options out there?

Gmail has many features that draws users to it. One of the first and most important is a spam filter integrated with the email account. You may have either had a spam problem in the past, or have an external program installed to block spam. In Gmail, you don’t really need to worry about either. Not only is the spam filter fairly reliable as well as accurate, it’s easy to see what spam emails your account has placed in the spam folder and to report spam emails to be blocked in the future from your inbox.

Space is another big reason to create a Gmail account. While Google may have started at 2 Gigabytes of free storage per account, it has grown over the years to upwards of 6 GB of free space. One of Gmail’s messages in the beginning in fact, was that you’d never need to delete an email again.

Above all else, Gmail at its most basic is free. While there are some options you can upgrade to for your business needs, if all you’re looking for is a personal email that offers solid usability, the free version of Gmail is honestly one of the better options out there.

The many features of Gmail are numerous and multi-faceted. The above are only a few basic reasons to get interested in Gmail. So why not sign up for an account and see where it can take you? The following video has step by step instructions on how to create a Gmail account and get started:

What cloud am I computing to?

People always like to tell me I have my head in the clouds; well guess what?  Now it’s the only place to be… Let me explain!

Depending on your involvement with business computing, you may have heard the current buzz word “Cloud computing”. There are numerous definitions for cloud computing but simply put it’s online services and applications that are accessed through your web browsers. Online services offer several advantages over standard hardware computing: they are not hardware driven and web browser access means that applications are available whether you own a MAC or a PC. Most of you are already aware of web based applications if you have a Hotmail, MSN, Gmail, Yahoo, Comcast, or other web based email accounts.

In conjunction with “Cloud Computing” is “collaboration”. Recently someone told me that they didn’t need to all this new stuff because they weren’t sharing anyway. File sharing has been around since the beginning of the computer age but this new technology simplifies and incorporates more than just sharing music files or photos. More directly, it can help you communicate with staff, vendors, and clients regarding pricing changes, inventory updates and policy changes. Not to mention changing how you engage with clients regarding discussion boards, finding common solutions to common problems, or transmitting secure documents. These are only a few examples of sharing that can be done online; establishing a more participatory relationship besides just sharing documents and document version control.

From a network infrastructure perspective, Briscoe Network Solutions is an online company; our email is a Google premier account allowing us to use our domain name, our web site/blog is a stand alone WordPress application and our email mailing list is managed by SugarCRM. The Google premier account costs $50/year per email address and both WordPress and SugarCRM are open source applications; meaning they are free to download.

Over the next several months we will explore various online solutions with examples and we’d like you to follow along with us. Our intent is to find new or different applications that will be helpful for small businesses or examples of how to use current applications in new ways.

Google Apps and Microsoft Business Productivity Online Services are some of the most familiar names in Cloud computing and we think the following articles will give you a beginning orientation:

Microsoft Business Productivity Online Services (BPOS) http://www.microsoft.com/online/demo/demo.aspx

Google Apps, http://www.youtube.com/watch?v=kJT3pagjd8s

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